Six-Step Social Strategy
Sample Content Calendar
Random Post Idea
SIX-STEP SOCIAL STRATEGY
Whether you're using a Facebook personal profile or business page, this strategy will keep you on track! Steps 1-3 are "set up" and steps 4-6 should be repeated at least once a week.
1. FOOTPRINT
Set up your profile on Social Media sites. Include a photo and accurate contact information. The more complete your profile, the better!
Key Sites include:
Facebook, Google Profile/Google+, LinkedIn, Twitter, Instagram, YouTube, Pinterest, etc.
2. TOPICS
Make a list of at least 10 topics you would like to post about. These should be varied and reflect your interests.
Example:
San Diego, Restaurants, Cooking, Technology, DIY, Humor, Home Décor, Cycling, Green Living, Real Estate
3. RESOURCES
Find websites and blogs that are already creating content for the topics in your list. Organize them into a bookmark tree, Like them on Facebook, or add them to your content feed app of choice (Flipboard, Pulse, RSS Feeder app such as Feedly, etc.)
Example Resources:
NBC San Diego, Thrillist, The Pioneer Woman Cooks, Mashable, Pinterest Boards, George Takei on Facebook, Apartment Therapy, Active, ReNest, Inman News
4. SCHEDULING
Sign up for a scheduling service (BufferApp or Hootsuite) and schedule your week’s postings in advance.
5. FOLLOW-UP
Utilize Facebook Lists to drill down and connect with your key people. Respond to any likes or comments on your post activity.
6. SPONTANEITY
Use your smart phone to share postings, photos or videos in-the-moment (outside of your normal posting schedule).
SAMPLE CONTENT CALENDAR
Monday: Motivational photo or quoteSan Diego, Restaurants, Cooking, Technology, DIY, Humor, Home Décor, Cycling, Green Living, Real Estate
3. RESOURCES
Find websites and blogs that are already creating content for the topics in your list. Organize them into a bookmark tree, Like them on Facebook, or add them to your content feed app of choice (Flipboard, Pulse, RSS Feeder app such as Feedly, etc.)
Example Resources:
NBC San Diego, Thrillist, The Pioneer Woman Cooks, Mashable, Pinterest Boards, George Takei on Facebook, Apartment Therapy, Active, ReNest, Inman News
4. SCHEDULING
Sign up for a scheduling service (BufferApp or Hootsuite) and schedule your week’s postings in advance.
5. FOLLOW-UP
Utilize Facebook Lists to drill down and connect with your key people. Respond to any likes or comments on your post activity.
6. SPONTANEITY
Use your smart phone to share postings, photos or videos in-the-moment (outside of your normal posting schedule).
SAMPLE CONTENT CALENDAR
Tuesday: Real Estate post
Wednesday: Share a helpful resource, tool or app
Thursday: Throw-back Thursday
Friday: Weekend events
Saturday: Share a photo of something in your community
Sunday: Ask a question
RANDOM POST IDEA
Use this generator to select a random number, then create the post type:
Click here to see your assigned post!
