Showing posts with label Pinterest. Show all posts
Showing posts with label Pinterest. Show all posts

Q/A Friday: Content Curation for Every Digital Lifestyle

Q: I know it's important to be in-the-know and share useful content with my friends and fans, but I just don't have the time to write my own stuff or spend hours searching for valuable articles. I also prefer [email/websites/social networks/using my mobile device]. Isn't there a better way?

A: Regardless of how you prefer to consume information, there's a method to fit your needs. A lot of the options are crossovers as well. For example, you may prefer email, but you probably also receive your email on your smart phone, where you likely also access your social networks. Keep in mind also that this list is by no means exhaustive!

If you prefer... EMAIL
About You: You live in your inbox. It's the one place where you know you can find anything, any time. If someone needs to get in touch with you, shooting you an email is the best way to do it.
Ways to Curate:
  • Newsletter Subscriptions. Find websites that create content you appreciate and find useful and subscribe to receive their regular newsletter. This can come in the form of a blog (like Houzz) or a news website (like NBC San Diego). 
  • RSS Email Notifications.  You can receive email updates from nearly any website that updates regularly using RSS, or Really Simple Syndication. These feeds can come directly to a special folder in your inbox in Outlook or delivered as an email via a third party service such as FeedMyInbox or Feed2Mail.

If you prefer... WEBSITES
About You: You prefer the convenience of a full keyboard, standard mouse and larger screen. You may not always be with your laptop or PC, but you favor its company to a mobile device.
Ways to Curate:
  • YouTube Subscriptions. Even if you don't create content on YouTube, having your own account has its perks. When you subscribe to a channel, not only can that content be emailed to you on a weekly basis but you are able to access it in the Subscriptions section of YouTube.
  • Blog Subscriptions. Similar to YouTube, you can subscribe to blogs when you have an account with either WordPress or Blogger. Simply log into your account and look for the "Blogs I Follow" section (WordPress) or "Reading List" section (Blogger).
  • RSS Feeds. RSS is a simple and expedient way to have content from various websites delivered to you in one centralized location. Google Reader and FeedReaderOnline are two good choices.
  • Personalized Landing Page. Unfortunately, iGoogle will soon be extinct however there are other sites waiting to take its place. NetVibes and Protopage are functional as both an iGoogle replacement or a first-time user landing page.
If you prefer... SOCIAL MEDIA
About You: You are a champion Facebooker, Tweeter, Pinner or Blogger. Email generally feels clunky, and you tend to keep in contact with people on these sites instead.
Ways to Curate:
  • Twitter Lists. If you've ever used Twitter, you know how quickly information can pile up. Make sense of the noise by separating who you follow into lists. Lists can be public or private and there's no limit to how many users you can place in a list, or what topics you create. Bonus: Hootsuite can help you digest your Twitter lists even more efficiently.
  • Facebook Lists & Interest Lists. Similar to Twitter lists, Facebook allows you to sift through the noise and focus on the accounts you want to hear. Friend lists are private and allow you to filter your friends into separate groups. Interest lists are more about topical content. 
  • Paper.li. Paper.li takes your Twitter lists and formats the content into a digital newspaper. Not only can this make it easier for you to digest information, but it also can share with the public via Twitter.
If you prefer... MOBILE DEVICES
About You: You are a person on the go and hate being tethered to a desk. You likely access all of the above options through apps on your phone or tablet.
Ways to Curate:
  • Preferred Source Apps. Many content creators have their own mobile phone apps that will even notify you when there is new content available. Mashable, TechCrunch, CNN and MSNBC are good places to start.
  • Aggregation Apps. If you'd rather streamline the number of apps you have running, an aggregator is your best option. Check out Zite, Flipboard, Pulse or Google Currents. Besides having an assortment of pre-selected sites available, these apps also allow you to customize your content by adding RSS feeds from your favorite sites or your social media connections.

So, how do you have content delivered to you? Share with us in the comments!


All images courtesy FreeDigitalPhotos.net.

Q/A Friday: What are 5 ways to use Pinterest in real estate?

Q: Everyone seems to be buzzing about Pinterest lately. What exactly is it and how might I capitalize on this latest boom in social media?

A: Ah, Pinterest! (Or as I like to call it, my nightly-wind-down-before-bed-routine). This great service allows users to create virtual "boards" with visual "pins" to gather ideas and inspiration. And this service definitely isn't just for college kids!

According to a February 2012 post on Mashable...
  • 67.4% of Pinterest users are 25-54
  • 68.2% are female
  • 50% have children
  • 28.1% have an annual household income of $100K+
Sound like a demographic that you might want to tap into? Not so fast! Pinterest is a social tool, and shouldn't be approached as a quick means to a paycheck. The good news? There are plenty of ways to showcase your knowledge and home prowess without creating a pin like this one:


(Don't believe that this is ineffective to the point of counterproductive? Check out some of the comments.)

Without further ado, I give you my 5 tips for Pinterest:
1. Pin your city. One of my favorite things about real estate is that being a good agent is so much more than negotiating a sale. Your clients depend on you for recommendations on the best places to eat, the bars with the best happy hour, the park with the best running trails, the gas station with the cheapest gas... Take that to the next level by creating a board dedicated to your city and the surrounding areas. Bonus points for using your own photos, videos and blogs to highlight why you love where you live! Need an example? Check out my NYC Favorites board.

2. Pin home improvement and DIY adjustments.
Hands down, one of my favorite things to find on Pinterest are unique and clever ways to make a space more organized/kid friendly/efficient. Check out these great pins:
Source: bhg.com
via Tassia on Pinterest
Source: curbly.com 
Source: kristanlynn.com 

3. Ask clients who are at the very beginning of the home search to create a "Dream Home" board.
That's right, my friend... it's not always about you! Encourage your "just getting started" clients to use Pinterest as a tool to visualize what they want in their next home, even if they venture a little into fantasy land. As you become more familiar with their desires, design style and dreams, you'll be able to preview homes with more accuracy, and maybe even pick out a home that might seem a little unlikely but includes features that they tend to pin. By the way, people are doing this already... you might as well be a part of it!

4. Follow your clients' boards in general.
Pinterest can help you get a feel for someone's personality, sense of humor, likes and dislikes and more, which can only help you with those long periods of togetherness that you'll experience during the real estate process. At the time of this writing, Pinterest is still in invite-only mode, but you can invite your clients if you have an account. Way to be with it, you social/tech genius :)

5. Showcase YOU.
Shared interests and connection points could very well be the reason why a client chooses you over another agent. Whatever your interests - amateur chef, the color pink, fond childhood memories, causes near to your heart - let your freak flag fly! A few of my favorites...
From Katie Lance's "Owls" Board



Source: etsy.com via Katie on Pinterest
From Julie Bernardi's "Fun Stuff" Board
So, my friends, pin away! 
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