1. Make sure you're using the correct logo!
We've gone through several logo variations over the past five years. Always make sure to download the most up-to-date logos from 21Online > Brand Studio > Brand Center. Click here for more information.
2. Discontinue old logo use.
The below logos (and any similar variations) are no longer suitable for use and should be replaced with the correct logo as soon as possible. Note the incorrect color schemes and font for "Award."
3. Include required disclaimer verbiage:
Each office independently owned and operated
The required disclaimer, “Each office is independently owned and operated”, must appear on all marketing materials, including but not limited to stationery, signage, flyers, brochures, business cards, multimedia, films, promotional items, advertising materials, website and internet communications, and all other documents or information in any medium relating to real estate transactions.
4. Mandatory Disclaimers for Independent Websites
If you have your own website outside of the Award Agent Site or the My C21 Site, the following must be included on each page of your website (typically in the website footer):
- “Each office is independently owned and operated”
- “©2014 Century 21 Real Estate LLC. CENTURY 21® is a registered trademark owned by Century 21 Real Estate LLC. Equal Housing Opportunity.”
5. Use the Brand Center Guidelines.
See all logo guidelines by logging in to 21Online and navigating to Brand Studio > Guidelines > CENTURY 21 > Elements > Logo.
Full branding guidelines can be accessed in the Brand Guidelines section as well.
Questions? Contact compliance@century21.com.
|
|
