Quick Tip: CENTURY 21's Pandora Station

Quick Tip!

CENTURY 21 Pandora Radio: Great Music You Can Use as an Agent

Pandora is a free streaming music service that can be used on your computer, tablet or mobile device. Simply choose an artist, song or genre, and Pandora will create a custom radio station of similar songs.

The branded CENTURY 21 Pandora station plays a customized selection of contemporary songs and includes C21 advertisements. The custom skin displays the C21 brand, including the Smarter. Bolder. Faster. campaign.

USE IT DURING:

An open house
In the office
At an affiliate luncheon

GET THE STATION:
On your computer, log into your Pandora account (create an account if you've never used Pandora.
Search for the CENTURY 21 Station or click here.
Play! The station will now also be available on your mobile devices.

PRO TIP:
You must add the CENTURY 21 station to your Pandora account on your computer first - it is not searchable on the mobile or tablet app.

Learn More: Pandora.com

Download:

Quick Tip: Buffer App

Quick Tip!

Buffer: Scheduling Your Social Media Content

Buffer is an application that allows you to connect with several different social media sites and then schedule out content to your profiles on those sites. As of right now you can connect Facebook,Twitter, LinkedIn, and Google+ to Buffer. It's a great application to use to have content consistently posting out to your sphere.

How to Schedule with Buffer:

Set your weekly schedule for when you want your content to post.
Find an article you want to share and highlight the url of the webpage.
Paste the url of the article into Buffer where it says "What do you want to share?" A preview of how the article will be viewed on your social media sites will then appear. From there you can add your own status to go with the link.
Select which social media profile you would like the post to go to. You can choose to have it go to all of them at once or certain individual sites.
And finally select "Add to Queue". You even have more scheduling options such as having the post go to the top of the queue, sharing it immediately, or even giving it a unique schedule date that is different from your weekly posts.

PRO TIP:
Which ever day your work week usually starts on, take out some time in the morning and schedule the rest of your week out. That way you won't have to scramble to find an article to post later on in the week.

PRO TIP 2:
Install the Buffer extension for Chrome. After you install the extension, simply click on the Buffer logo on the side of your browser's address bar to schedule your post instantly. Save time and the hassle of copy/paste. You can download the Chrome extension HERE.

Learn More: Bufferapp.com

Download:

Tech Tip: Facebook Lists

Quick Tip!

Facebook Lists

Facebook is an excellent way to stay connected with friends, family and clients, but as your Friend count grows, you may be facing a lot of information from a lot of different people. Drill down to what you need most by creating Facebook Lists.

Step 1: Create a new list.
After logging into Facebook, start by going to the profile page of someone you would like to add to a list. Click on the Friends button, then select "Add to list..."

Scroll down and select "+New List..."

Type the name of your list and press Enter to save.
*Note: According to Facebook, these lists are not public and notice will not be sent out that you added someone to a list. However, just in case this changes in the future, be mindful of what you're naming your lists!

Step 2: Mass edit your list.
You could go to each individual person and add them to your new list following the steps above (selecting the list name instead of creating a new list), however the easiest way to add additional people to your new list is by going to your Lists Homepage (https://www.facebook.com/bookmarks/lists)

Click on the name of the list you just created:

You can also create lists from this page.

Then click Manage List > Edit List in the upper right hand corner:

Then click On List List > Friends to see your whole friends list:

Simply click on the friends you would like to add to this particular list. A check (like Albert Bui) means they're on the list; no check (like Allison Brekke) means they are not on the list. Click finish when you are done.

You can edit your list as often as you like.

Step 3: View your list in the Newsfeed.
To make your list easily accessible, locate it in the left sidebar under Friends - you may have to scroll down a bit. Click on the Edit Pencil and select "Add to Favorites":

You will now see the list under Favorites in the left sidebar. Simply click on it to see updates only from the people you've added to your list:

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Tech Tip: Refresh

Quick Tip!

Refresh: Discover Common Ground with Acquaintances

Refresh is an application that allows you to see how much in common you have with someone via your social media profiles. Depending on the person's privacy settings, you can see a whole list of information such as: interactions between the pair of you, mutual friends, what their interests are, every social media profile they have, the list goes on and on! The more social media profiles you have connected with the person the more you will be able to refresh with them.

(Image via themeetingpool.net)

Using Refresh can be incredibly helpful when:

Connecting with a past client
Meeting with an old friend
Working with a new title rep or lender

The app is currently available only on iOS and desktop, but you can sign up for the Android Beta at refresh.io.

Learn More: https://refresh.io/

Download:

50 Social Media Post Ideas

Not sure what type of content to post on social media? Here are 100 ideas to get you started.
Too many choices? Use our random number generator to get started:

ASK A QUESTION.
ASK FOR QUESTIONS. This is a great way to find out what sort of information you should be providing.
POST AN INFOGRAPHIC. Find real estate infographics here.
FILL-IN-THE-BLANK. "If I had $100,000, I would ___________."
HELPFUL RESOURCE. This can include websites, tutorials, apps, etc.
QUOTES. Inspiring or funny, it's hard to go wrong with someone else's words.
RE-POST AN OLD BLOG POST. Repurpose your content throughout the year to get new engagement and extend its lifecycle.
POST A SLIDESHARE. Create your own, or find one on SlideShare.net. Pro Tip: Go to the Trending on Social Media section to see what's popular.
A DAY IN THE LIFE.
RECOMMEND A PRODUCT. Share your favorite products and why.
RECOMMEND A SERVICE. Show some love for the services you find valuable.
RECOMMEND A SOCIAL MEDIA PROFILE. Find someone else's content useful? Share it!
THROWBACK THURSDAY. Share a photo from the past.
PINTEREST BOARD RECOMMENDATION.
YOUTUBE VIDEO.
MAKE A PREDICTION. "I think ______ and ______ will face off in the Super Bowl this year. Who do you think?"
ODD HOLIDAYS. Use Days of the Year to find out what strange "Day" it is and share information about your community. For example: "August 24th is Spumoni Day! The best Spumoni I've had in San Diego is at Gelato Vero in Mission Hills."
LATEST COMPANY NEWS. What's happening with your company, your team or your business?
EVENT PHOTOS. Whether it's a community event, company event or personal event, take a few photos to document the experience.
THANK YOUR VIPS. A little gratitude can go a long way! Say thank you to someone special.
OFFER INSIGHTS ON A REAL ESTATE TREND. What's happening in the market and how does it affect your social sphere? Break it down in easy-to-understand information.
MUST-READ ARTICLE. Share something important (doesn't have to be real estate-related.)
SUPPORT A CAUSE. Share a link to an online fundraiser (and make a contribution yourself!)
SNEAK-PEEK. A new property, new community, new business in your area...
FAQ. Do you find yourself asked the same questions frequently? Turn them into social content. Bonus points if you create a video or blog post.
CHART OR GRAPH. Post something relevant for your connections, and explain it.
TELL A JOKE.
POST A FUNNY VIDEO.
HIGHLIGHT A NEIGHBORHOOD.
BEST PLACE TO ______. Where are the best spots to do or get something in your city? Food, activities, etc.
ROOT FOR YOUR LOCAL SPORTS TEAM.
LOCAL DAY TRIP IDEA.
HOME IMPROVEMENT TIP.
SOMETHING PERSONAL. What's going on in your life right now?
RECIPE.
DISCOUNT. Share a link to a Groupon/Living Social deal or local business coupon.
LUXURY HOME FEATURE. Dream big and share a fancy feature.
THIS OR THAT? Ask your connections what they prefer and why.
CULTURALLY RELEVANT POST. Is it Shark Week? Major sporting event? Comic Con?
"GUESS WHERE I AM" PHOTO. Take a photo of a small detail or area and ask your connections to guess your location.
TELL A STORY ABOUT YOUR LISTING. Make your listing interesting and compelling by sharing an anecdote or "seller's favorite thing."
HAVE AN OPINION. Comment on a news story or cause (as long as you are comfortable taking a stand).
FAVORITE PART OF YOUR JOB. Is it the relationships you build with your clients and their families? Getting to know your city? Humanize the work you do.
SOMETHING UNUSUAL THAT HAPPENED AT WORK. Real estate agents in particular tend so see some pretty interesting things.
SHARE A GOAL. Hoping to get in shape or reach some other milestone? Garner support socially.
SHARE SOMETHING YOU'RE PASSIONATE ABOUT AND WHY.
SHARE A FUNNY PHOTO THAT HAS BEEN CIRCULATING IN YOUR FEED.
POST A CHART OF WHAT THE CURRENT INTEREST RATES AND HOW THAT AFFECTS HOMEBUYERS.
SHARE DIY IDEAS FOR UPCOMING HOLIDAYS
POST A SELFIE. Social Media is suppose to be fun, so show yourself having fun!

Tech Tip: Glympse

Quick Tip!

GLYMPSE: Let Someone Know Where You Are Anyplace at Anytime.

Glympse is an application that gives you the control to share your current location with anyone via your mobile phone for a preset amount of time of your choosing. You can even share the current speed you are traveling as well. Glympse perfectly helps you answer the inevitable meet up question "Where are You?".

(How it looks when someone sends you a Glympse)

With Glympse there isn't even a setup process. Immediately after you have download it, you can select someone from your contacts and send them a Glympse. It uses your GPS and web based map system so the contact you're sharing it with doesn't even need to have the app! Just select who you would like to see your location and the amount of time you would like them to be able to see you and voila! You've sent them a Glympse!

Running late for an appointment with a client? Send a Glympse! Heading home from work? Send a Glympse! Checking out a new unfamilar listing and would like peace of mind? Send a Glympse!

Learn More: Glympse.com

Download:

Tech Tip: CENTURY 21 Tap In

Quick Tip!

TAP IN: Your New Real Estate Resource Center

TAP IN is a new resource site from CENTURY 21 that covers all the key bases for your business and lifestyle. It is updated regularly with useful content that is relevant to you and can also impact your business. It has eight core subjects that include: Health & Wellness, Knowledge, Plan, Process, Tools, Value Package, Relationships, Motivation.

You can also share the content to your sphere of influence via Facebook, Twitter, email, and other social media sites to interact with customers, colleagues, and other CENTURY 21 Award agents.

What are you waiting for? TAP IN!

Learn More: tapin.century21.com

Tech Tip: Quick Keys

Quick Tip!

Quick keys: Keyboard Shortcuts That Increase Your Computer Efficiency

Did you know that by just pressing the "CTRL" and "F" buttons at the same time you can open a search bar on your open computer screen and find a certain set of text? Your computer has a variety of these shortcuts that are designed to help you use the computer more efficiently.

Click here to download our cheat sheet!

Learn these quick keys!

CTRL+Z	Undo	CTRL+Y	Redo
CTRL+F	Find	CTRL+R	Refresh
CTRL+N	New	CTRL+O	Open
CTRL+S	Save	CTRL+P	Print

Get more from our cheat sheet download! (Includes Mac)

Click here for more quick keys:
Quick Keys for Windows
Quick Keys for Windows 8
Quick Keys for Mac

Want more weekly tech tips? Click here!

Tech Tip: Remember Everything with EVERNOTE

Quick Tip!

Evernote, your new digital assistant.

Evernote is an app that helps you remember everything by allowing you to take notes, capture photos, create to-do lists, save voice reminders, and then efficiently organize them into separate searchable notebooks. It has it's own desktop version that syncs with your mobile device and even has it's own Google Extension.

When creating a note in Evernote you'll be asked if you would like to type the note, take a snapshot, record the note with audio, or upload a file. Once you have created the note, you can then file it into one of your Notebooks so that it is perfectly organized into the app. Besides notebooks, you can also look for and organize notes with tags, searchable words that help describe the note, or via places meaning the location you were in when you created the note.

There is also a Premium upgrade with Evernote that activates smarter searching in documents, access to your notes even while offline, better presentation mode, and more storage space for your notes. It is $5 per month, or $45 per year for the upgrade.

The desktop version features the same functions as the application does with the comfort of using your computer and a larger screen.

Learn More: https://evernote.com/

Download:

Tech Tip: Using the Correct CENTURY 21 Logos

Quick Tip!

Guide to CENTURY 21 Logos & Usage

Did you know that there are specific guidelines for using the CENTURY 21 Real Estate and CENTURY 21 Award logos?

Read on for our top tips on correct usage requirements!

1. Make sure you're using the correct logo!
We've gone through several logo variations over the past five years. Always make sure to download the most up-to-date logos from 21Online > Brand Studio > Brand Center. Click here for more information.

2. Discontinue old logo use.
The below logos (and any similar variations) are no longer suitable for use and should be replaced with the correct logo as soon as possible. Note the incorrect color schemes and font for "Award."

3. Include required disclaimer verbiage:
Each office independently owned and operated
The required disclaimer, “Each office is independently owned and operated”, must appear on all marketing materials, including but not limited to stationery, signage, flyers, brochures, business cards, multimedia, films, promotional items, advertising materials, website and internet communications, and all other documents or information in any medium relating to real estate transactions.

4. Mandatory Disclaimers for Independent Websites
If you have your own website outside of the Award Agent Site or the My C21 Site, the following must be included on each page of your website (typically in the website footer):

“Each office is independently owned and operated”
“©2014 Century 21 Real Estate LLC. CENTURY 21® is a registered trademark owned by Century 21 Real Estate LLC. Equal Housing Opportunity.”

5. Use the Brand Center Guidelines.
See all logo guidelines by logging in to 21Online and navigating to Brand Studio > Guidelines > CENTURY 21 > Elements > Logo.
Full branding guidelines can be accessed in the Brand Guidelines section as well.

Questions? Contact compliance@century21.com.

Weekly Tech Tip: Set up Google Alerts

Check out this great tip from the CENTURY 21 sponsored Xplode Conference. It will take you less than 3 minutes and will provide tons of value.

To quote Jim Marks, "If you don't do this today, you're crazy!"

1. Go to http://www.google.com/alerts

2. Fill out the form, making sure to put your query in quotes.

You can sign up for as many alerts as you like, and you absolutely should sign up for the following:

"[Your Name]" and any variations.
For example, I would use "Natassia Bezdeka" and "Tassia Bezdeka"
"Century 21 Award"
"[Your City] Real Estate"
For example, "La Jolla Real Estate" or "Irvine Real Estate"
"[Specific community or neighborhood you service]"
For example, "Dove Canyon" or "Hidden Meadows"

Other good ideas:

Your phone number, email address, address, etc. (Same for your kids or spouse)
Contact information for your business
Any key words or topics you would like to keep tabs on
Addresses of properties you've listed

3. Receive emails with search results matching your queries.

Why do this?

Know when something new is posted about you online
Know what's happening at CENTURY 21 Award
Know when pertinent real estate information is posted for the area(s) you service
Know what's happening in general in the specific areas or neighborhoods you service
Use this information on your social media sites, newsletters and in face-to-face conversations
Be more knowledgable, inspire more trust, do more business!

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Quick Tip: CENTURY 21's Pandora Station

Quick Tip!

CENTURY 21 Pandora Radio: Great Music You Can Use as an Agent

Quick Tip: Buffer App

Quick Tip!

Buffer: Scheduling Your Social Media Content

Tech Tip: Facebook Lists